Winners
Impulse
Cheil Spain / Madrid| Acid Tango / Madrid| Samsung Electronics Iberia / Madrid| Cheil Spain / Madrid| Somos5 / Madrid
Spain
Gold Award
Integrated & Innovation
Best Use of Technology
Bronze Award
Integrated & Innovation
Artificial Intelligence
- Client
- Samsung
Globally, 80M people suffer from speech disorders like stuttering, yet therapy is often inaccessible. In Spain, 500K are affected with no public healthcare coverage. Impulse is a free AI app for Samsung Galaxy Watch and Android that uses a NLP algorithm and haptic feedback to turn words into wrist vibrations. Acting as an invisible speech therapist, it’s rated 4.5/5, endorsed by medical associations, used by 100+ professionals & expanding worldwide to democratize speech.
Credits
- Creative Director
- Jaime Azurmendi
- Producer
- Maria Jimenez

