Winners

In the Shadow of Men

Austria

Nomination

Print & Outdoor

Poster Advertising

Client
Museum of Technology Vienna
Agency
WIEN NORD

In 1945 Otto E. Hahn was awarded the Nobel Prize in chemistry while Lise Meitner was not even mentioned. Women in science have often been deprived of recognition. A special guided tour was dedicated to these women on International Woman's Day by the Museum of Technology. Simple paper was folded and fixed to a street poster site. Due to the installed light, the paper cast a shadow showing a woman’s profile with eyelashes emphasizing the femininity of the face.

Credits

Copywriter
Leopold Kreczy
Art Director
Georg Rernboeck
Account Director
Philipp Dohnal
Agency Producer
Philip Jaecklein
Photographer
Philipp Forstner