Winners

Instinct Agency Website

Russia

Nomination

Interactive & Mobile

Websites

Client
Instinct
Agency
Instinct

In the age of web obesity and emerging AI we took a radical approach and used autocomplete as the only interface. We decided to use autocomplete as an interface and took this idea to the extreme. Autocomplete is the only interface. We trimmed all the fat. The result is a lightning fast website. And smart too: hundreds of unique queries, thousands of synonyms and always evolving deep semantic links. It's like talking to AI.

Credits

Creative Director
Kolya Fabrika
Art Director
Maxim Demkin
Chief Creative Officer
Roman Firainer
Yaroslav Orlov
Digital Strategic Planner
Matthew Choudnovski