According to UNPF, 31% of people in Georgia don’t want a girl to be born into their families.<br /> Over the past 20 years, thousands of girls were never born because of gender-selective abortions.<br /> Every year pharmacy brands follow the same Women's Day formula - promoting beauty products, using plenty of pink. So we decided to create the most stereotypical ad possible — just to flip it on its head and deliver something shocking, and rip off the audience’s rose-colored glasses.