We not only brought back a legendary watch but also an entire decade. Together with Braun, Mercedes-Benz, and Vitra, we curated the design platform "Form und Technik." Featuring unique pieces from the 1970s zeitgeist that continue to influence our present. Vintage advertising for the IWC Ingenieur 2023 was presented in a gallery style, capturing the essence of the new IWC Ingenieur and conveying its spirit.