Winners

Jackie

Silver Award

Film & Radio

TV/Cinema Commercials

G

Member Club Gold Award

Film & Radio

TV/Cinema Commercials

Client
Heineken

The story is a convincing re-creation of Mr Stewart in his '60s and '70s heyday, where he’s seen winning races and enjoying the jet set Formula 1 lifestyle, while politely refusing bottles of Heineken when they’re offered to him. And he continues to do so to the present day, where the 77-year-old legend shows once again the right behaviour of a responsible driver.

Credits

Art Director
Alessandro Candito
Copywriter
Bruno Vohwinkel
Director of Photography
Stephane Vallee
Film Director
Gary Freedman
Agency Producer
Mariella Maiorano

Production Company
Anorak Berlin
Independent London
CCO Publicis WW & CCO Publicis Groupe Italy
Bruno Bertelli
CCO Publicis Italy
Cristiana Boccassini
Executive Creative Director
Luca Cinquepalmi
Marco Venturelli
Strategic Planner
James Moore