Italy
Silver Award
Film & Radio
TV/Cinema Commercials
G
Member Club Gold Award
Film & Radio
TV/Cinema Commercials
- Client
- Heineken
- Agency
- Publicis Italy
The story is a convincing re-creation of Mr Stewart in his '60s and '70s heyday, where he’s seen winning races and enjoying the jet set Formula 1 lifestyle, while politely refusing bottles of Heineken when they’re offered to him. And he continues to do so to the present day, where the 77-year-old legend shows once again the right behaviour of a responsible driver.
Credits
- Art Director
- Alessandro Candito
- Copywriter
- Bruno Vohwinkel
- Director of Photography
- Stephane Vallee
- Film Director
- Gary Freedman
- Agency Producer
- Mariella Maiorano
- Production Company
- Anorak Berlin
- Independent London
- CCO Publicis WW & CCO Publicis Groupe Italy
- Bruno Bertelli
- CCO Publicis Italy
- Cristiana Boccassini
- Strategic Planner
- James Moore