Jumpers, Fashion Icon: When we discovered that a fashion designer was selling clothes with the Jumpers logo at exorbitant prices, we decided to take advantage and launch a clothing line all of their own: the Jumpers' jumper, a sweater with a ridiculous design that we gave away in a prize draw for followers of the brand. It ended up becoming an icon that was coveted by all. And that's how we turned a crisis into an opportunity…and a trend.