Working in partnership with the most skilled mixology instructor from the Campari Academy, a brand new cocktail "Killer in Red" was created. It was followed by a noir story about the night the cocktai was crafted for the first time. The story became a lavish short movie signed by Paolo Sorrentino. For the first time in alcoholic drink communication history, a brand new cocktail was created with the aim of becoming a media to exploit, turning mixology into storytelling.