Lane Assist warns drivers whenever they veer off the road. To communicate the benefit of this system, this ad showed that bad auto correctors are a pain. In smartphones they are often more of a hindrance than a help, as they often replace words with nonsensical alternatives. This drawback was contrasted with the usefulness of Lane Assist by transposing unhelpful word suggestions to spoken dialogue, showing that autocorrect is not always as helpful as it is on the road.