We donated the naming rights of each of the 9 games of the Portuguese Football League to 9 different non-profits, as a reminder of the 0.5% donation the Portuguese can make to an NGO, during their tax return. The whole game experience was revamped: LED, banners, commentators, TV infographics, radio announcements, player introductions was bearing the name of each of these non-profits, turning them into media outlets for those in need.