Czech Republic
Silver Award
Interactive & Mobile
Mobile Apps
Nomination
Integration & Innovation
Best Use of Technology
- Client
- Prague Pride
The dire situation of gays and lesbians in Russia is well known, but what can actually be done? In 2014, Prague Pride wanted to give them a chance to experience something they can’t in Russia: a Parade that celebrates them. If you can't parade in your country, you can participate in ours, through another human being. So we created LGBT Avatars, a form of volunteering in which people participating in Prague Pride Parade became human avatars for gay and lesbians from oppressive regimes.
Credits
- Art Director
- Dan Kupr
- Copywriter
- Carmen Dobrescu
- Designer
- Vašek Šrámek
- Director of Photography
- Matěj Chlupáček
- Agency Producer
- Simona Gregorini
- Chief Technology Officer
- Gabriel Zabusek
- Planner
- Jakub Hodbod