Lidl's shelves don't showcase as many products as the biggest supermarket chains in Portugal. What Lidl does offer is a range of brands and products that can't be found in other stores.To highlight this competitive advantage, we explored the pride consumers feel when they find something new. Whether it’s a restaurant, a tv show or simply a new wine, people love to claim their discoveries in the presence of friends and family. So we built our campaign on top of that truth.