Winners

Life Lolli

Silver Award

Interactive & Mobile

Social Media Campaigns

Silver Award

Design

Any Other

Silver Award

Brand Experience

PR / Events

Silver Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Nomination

Brand Experience

Promotions

Client
KMSZ (Bone Marrow Donation Center)

Every day, two kids in Germany are diagnosed with blood cancer. Often a stem cell donation is their only chance to survive. The best donors are under the age of 30 because they are typically healthy – but not enough people are coming forward. The first lolly – the Life Lolli – that can save lives was created to prompt this crucial audience. This tasty, heart-shaped lollipop comes with a swab instead of a stick to collect DNA – perfect for social media.

Credits

Director of Photography
Alexander Link
Production Company
CraftWork - a brand of ad agencyservices GmbH
Sound Designer
Studio Funk GmbH & Co. KG
Timo Kockmeyer
Chief Creative Officer
Till Diestel
Client Service Director
Marei Wilke
Account Executive
Clara Wesemeyer
Head of Planning
Ralf Sieke
Project Manager
Patrick Heinz