Germany
Silver Award
Interactive & Mobile
Social Media Campaigns
Silver Award
Design
Any Other
Silver Award
Brand Experience
PR / Events
Silver Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Nomination
Brand Experience
Promotions
- Client
- KMSZ (Bone Marrow Donation Center)
- Agency
- BBDO Group Germany GmbH
Every day, two kids in Germany are diagnosed with blood cancer. Often a stem cell donation is their only chance to survive. The best donors are under the age of 30 because they are typically healthy – but not enough people are coming forward. The first lolly – the Life Lolli – that can save lives was created to prompt this crucial audience. This tasty, heart-shaped lollipop comes with a swab instead of a stick to collect DNA – perfect for social media.
Credits
- Designer
- Miguel Chordá
- Director of Photography
- Alexander Link
- Production Company
- CraftWork - a brand of ad agencyservices GmbH
- Chief Creative Officer
- Till Diestel
- Client Service Director
- Marei Wilke
- Account Executive
- Clara Wesemeyer
- Head of Planning
- Ralf Sieke
- Project Manager
- Patrick Heinz