Winners

Little Robot

Germany

Silver Award

Film & Audio

Craft - animation, VFX, CGI and 3D

Client
Huawei
Agency
Ogilvy

A little more tech would make a huge difference to more than half of humanity. So Huawei launched "Tech4All", a global initiative for digital inclusion in education, the environment, economic development and healthcare. A charming mascot, which offers an upbeat vibe and gets people to join and support, was sent on a journey around a wonderful little world, spreading tech wherever it was needed most. The song – "A million dreams" – provided a pleasant soundtrack.

Credits

Creative Director
Peter Strauss
Art Director
Sergej Chursyn
Copywriter
David Krueger
Agency Producer
Tanja Frohwerk
Production Company
Ars Thanea
Sound Designer
Marc Algranti Music
Creative Chairman
Dr. Stephan Vogel
Chief Creative Officer
Bjoern Bremer
Siyamak Jung
Composer/Arranger
Aaron Mirman Heslin