Winners

Live. From a Different World

Silver Award

Promotions & New Media

New Use of Media

Nomination

Integration & Innovation

Social Responsibility Campaigns

G

Member Club Gold Award

Integration & Innovation

Integrated Campaigns

Client
Vodafone

Romania is not one country but two: urban Romania – young, modern but losing touch with their roots, and rural Romania – old, full of tradition but isolated, and disappearing. Connecting the two Romanias was achieved thanks to Vodafone’s superior network coverage via an interactive Facebook live show.

Credits

Creative Director
Catalin Dobre
Art Director
Daniel Strugariu
Copywriter
Ruxandra Papuc
Photo Producer
Alex Ionescu
Media Director
Valentina Draghici
Media Manager
Anca Saltan
Group Account Director
Doina Ionescu
Account Manager
Diana Patriche