Winners

Lives way more interesting than yours

Gold Award

Print & Outdoor

Magazine & Trade Advertising

Client
Volkswagen AG

Most people are not as adventurous as they think they are. In fact, as this campaign shows, ordinary objects have travelled much farther than have most people. Exciting stories of a paper clip, lighter, coin and pencil poke fun at people’s sedentary lives.

Credits

Art Director
José Filipe Gomes
Designer
Nadine Kunst
Photographer
Zé Anderson
Business Director
Susanne Plümecke