Bronze Award
Brand Experience
PR / Events
Shortlist
Integrated & Innovation
Best Use of Technology
Shortlist
Integrated & Innovation
Best Use of Data
Shortlist
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Shortlist
Interactive & Mobile
Any Other
- Client
- Long COVID Europe
Long COVID Europe created Long COVID Mode, translating 20 common symptoms into popular games like Elden Ring, Minecraft, and The Witcher 3. Players could experience these symptoms through their characters. Influential Challenge Runners worldwide took on the mode, seeing it as a new difficulty to test their skills, while educating millions of viewers about the realities of Long COVID.
Credits
- Art Director
- Silvia Raquel Vega Bellido
- Creative Director
- Dennis Fritz