Winners

Long COVID Mode

Bronze Award

Brand Experience

PR / Events

Shortlist

Integrated & Innovation

Best Use of Technology

Shortlist

Integrated & Innovation

Best Use of Data

Shortlist

Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

Shortlist

Interactive & Mobile

Any Other

Client
Long COVID Europe

Long COVID Europe created Long COVID Mode, translating 20 common symptoms into popular games like Elden Ring, Minecraft, and The Witcher 3. Players could experience these symptoms through their characters. Influential Challenge Runners worldwide took on the mode, seeing it as a new difficulty to test their skills, while educating millions of viewers about the realities of Long COVID.

Credits

Creative Director
Dennis Fritz