HEIMAT, Berlin| achtung!, Hamburg| bleech GmbH, Berlin| Pizza Pizza Design Services GmbH, Berlin| WALL GmbH, Berlin
Germany
Nomination
Interactive & Mobile
Social Media Campaigns
G
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
- Client
- Laut gegen Nazis
Hate speech on social media is on the rise. Right-wing extremists are using the anonymity of Twitter, Insta and FB to express racism without restraint. In 2018 over 100 German influencers took a stand for their values by sacrificing their most important currency: their followers. They asked followers with a right-wing extremist mind-set to unfollow them. The result as more than 40,000 posts with #unfollowme.
Credits
- Production Company
- HEIMAT, Berlin
- Sound Designer
- Stephan Moritz
- Account Manager
- Anne-Katharina Huesmann