Winners

Loud against Nazis "#unfollowme. The hashtag against hate."

Nomination

Interactive & Mobile

Social Media Campaigns

G

Member Club Gold Award

Interactive & Mobile

Social Media Campaigns

Hate speech on social media is on the rise. Right-wing extremists are using the anonymity of Twitter, Insta and FB to express racism without restraint. In 2018 over 100 German influencers took a stand for their values by sacrificing their most important currency: their followers. They asked followers with a right-wing extremist mind-set to unfollow them. The result as more than 40,000 posts with #unfollowme.

Credits

Production Company
HEIMAT, Berlin
Sound Designer
Stephan Moritz
Chief Creative Officer
Matthias Storath
Guido Heffels
Chief Executive Officer
Mirko Kaminski
Steffen Bewersdorf