Welcome to the new Lufthansa Allegris cabin, the German airline’s biggest upgrade in years. To showcase one of its key features, we brought on Germany’s biggest NBA player Dirk Nowitzki, who at 2.13 m sleeps comfortably in the 2.20 m-long Business Class bed. The campaign ran on Europe’s largest billboard at Munich Airport, where thousands of travelers saw Nowitzki sleeping above the clouds. A playful way to highlight Allegris’ extra space and comfort.