M1 Radio, Lithuania’s pioneering music station, faced waning relevance and a fragmented visual system. We unified M1, M1+ and M1 Dance under a single identity, reviving the iconic 1989 logo with sharper geometry and colour. A custom alphabet and distinct sub-brand palettes create cohesion and flexibility across broadcast, social and live contexts, restoring M1 Radio’s status as a contemporary cultural icon and reconnecting it with younger audiences.