Russia
Silver Award
Integration & Innovation
Integrated Campaigns
- Client
- Roche Diabetes Care Rus
- Agency
- Voskhod
One in three diabetes sufferer doesn’t follow medical recommendations, increasing the risk to their lives. "People with diabetes can't work effectively, have children, do sports, travel." - That's the general opinion in Russia. Because of these stereotypes and prejudices, people diagnosed with diabetes lose their purpose and aspiration in life. A production crew and cast solely consisting of people living with the disease was put together to create a real-life film.
Credits
- Creative Director
- Andrei Gubaidullin
- Film Director
- Jeff Labbe
- Production Company
- SKBD.SH Production
- Programmer
- Valery Zakharov
- Digital Creative Director
- Dmitry Maslakov