Winners

Made By Diabetics

Russia

Silver Award

Integration & Innovation

Integrated Campaigns

Client
Roche Diabetes Care Rus
Agency
Voskhod

One in three diabetes sufferer doesn’t follow medical recommendations, increasing the risk to their lives. "People with diabetes can't work effectively, have children, do sports, travel." - That's the general opinion in Russia. Because of these stereotypes and prejudices, people diagnosed with diabetes lose their purpose and aspiration in life. A production crew and cast solely consisting of people living with the disease was put together to create a real-life film.

Credits

Creative Director
Andrei Gubaidullin
Film Director
Jeff Labbe
Production Company
SKBD.SH Production
Programmer
Valery Zakharov
Digital Creative Director
Dmitry Maslakov