Winners

Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.

Gold Award

Design

Editorial Design

Silver Award

Design

Graphic Communication

Nomination

Print & Outdoor

Direct Marketing

Nomination

Brand Experience

PR / Events

G

Member Club Gold Award

Print & Outdoor

Direct Marketing

G

Member Club Gold Award

Design

Editorial Design

G

Member Club Gold Award

Brand Experience

PR / Events

Client
Meter Group

After the Fukushima nuclear disaster, 25,000 hectares of farmland were contaminated. Despite a successful decontamination, people were reluctant to buy rice from the region. ‘Made in Fukushima’ is a book made out of decontaminated rice straw from Fukushima. Over 296 pages, the book explains safe decontamination method and features photographs, interviews, reports, data and visualizations. Today, the price of Fukushima rice is on the rise, restoring hope in the region and its farmers.

Credits

Copywriter
Carolina Soto
Director of Photography
Andreas Wolf
Albert Coon
Production Company
Albert Coon
SAS - Shoot in Japan
Photographer
Nick Frank
Global Chief Creative Officer
Alex Schill
Head of Global Agricultural Sciences at The University of Tokyo
Dr. Masaru Mizoguchi
Fukushima Saisei
Yoichi Tao
Head of Print Production
Robert Kaminski