This is an identity for a familiar restaurant with a mix of chaotic options that make sense: much like family, in its various forms. Madrasta (“stepmother” in Portugese, a tabu-word) was the naming and starting point of a graphic identity that deconstructs stereotypes. Inspired by the restaurant’s name and space—by the orange and green colors, and its checkered wall—we created a geometric logo that is fluid, progressive, and approachable.