Latvia
G
Member Club Gold Award
Interactive & Mobile
Interactive Campaigns
- Client
- Magazine "IR"
- Agency
- SIA McCann Riga
Youngsters in Latvia are not interested in politics. Naturally they tend to skip their first and therefore all the following governmental elections as well. We wanted find a way that would be attractive enough to connect Latvian youth with politics for the first time. Introducing “IR Political Tinder” a dating app, which in a simple and engaging way helps you find your political match in just 5 minutes.
Credits
- Creative Director
- Valters Jonāts
- Art Director
- Dimitrijs Pavlovs
- Copywriter
- Valters Jonāts
- Designer
- Dimitrijs Pavlovs
- Account Manager
- Anete Rožukalne
- Strategist
- Bruno Vāvers