Canja Audio Culture / Sao Francisco, Curitiba| OMD Germany GmbH / Düsseldorf| Scholz & Friends / Hamburg| Flavor Studio
Austria
Silver Award
Print & Outdoor
Outdoor (including poster and billboard)
- Client
- McDonald's
McDonald’s is located almost everywhere. So is outdoor advertising. This allowed us to turn the traditional outdoor poster into a useful, directional street sign for our restaurant. By using a very reduced language combined with the iconic logo, we managed to ignite the appetite and simultaneously communicate to all trafficants alike, exactly where to find us.