Bulgaria
Bronze Award
Design
Corporate Brand Identity
- Client
- Studio Komplekt
- Agency
- NEXT-DC
Melba is a festival for design in Sofia, Bulgaria first launching in 2018. Melba is also the Bulgarian word for sundae, which has a strong resemblance to compotes and pickles — the best way to preserve seasonal goods and the inspiration behind the brand identity for the 2021 edition of Melba. We created a set of shapes reminiscent of fruit and vegetables and put them in jars just as our grandmothers would do at the end of each summer.
Credits
- Creative Director
- Momchil Zakhariev
- Art Director
- Ilian Iliev
- Copywriter
- Anastasia Dimova
- Designer
- Victoria Nikolova
- Other
- Martin Rusenov
- UX-Design
- Bastien Herve