Russia
Gold Award
Brand Experience
Branded Spaces
Silver Award
Film & Audio
Any Other
Silver Award
Integrated & Innovation
Branded Content
G
Member Club Gold Award
Brand Experience
Branded Spaces
- Client
- Miele CIS
- Agency
- Serviceplan Russia
Miele's washing machines are among the quietest. To prove this, a real working laundry was turned into a recording studio – Laundry Records – while leaving all the washing machines running. Besides a legend of Russian pop recording his latest song in the studio right next to spinning washing machines, other musicians could record their own tracks in the studio. The ad achieved over 341 million impressions and increased brand awareness by 11%.
Credits
- Copywriter
- Andrey Artyushin
- Director of Photography
- Evgeniy Disterlo
- Film Director
- Aydar Sharipov
- Production Company
- Fancy State
- Antidrama
- PR Partner
- Louder Agency
- Other
- Mediaplus