Winners

Miele Laundry Records

Gold Award

Brand Experience

Branded Spaces

Silver Award

Film & Audio

Any Other

Silver Award

Integrated & Innovation

Branded Content

G

Member Club Gold Award

Brand Experience

Branded Spaces

Client
Miele CIS

Miele's washing machines are among the quietest. To prove this, a real working laundry was turned into a recording studio – Laundry Records – while leaving all the washing machines running. Besides a legend of Russian pop recording his latest song in the studio right next to spinning washing machines, other musicians could record their own tracks in the studio. The ad achieved over 341 million impressions and increased brand awareness by 11%.

Credits

Director of Photography
Evgeniy Disterlo
Film Director
Aydar Sharipov
Production Company
Fancy State
Antidrama
PR Partner
Louder Agency
Other
Mediaplus