Winners
Minisex - Wir fahren mit der U-Bahn
Austria
Nomination
Film & Audio
Craft - Music and Sound
G
Member Club Gold Award
Film & Audio
Online Videos
- Client
- Wiener Linien
At the height of the ‘80s, Austro-Pop and Neue Deutsche Welle, a band called Minisex stormed the local clubs and charts with a song that glorifies driving a car for Wiener Linien (Vienna Public Transport). The OG of Minisex himself turned his own legendary car anthem on its head and praised the Metro instead. Nostalgia and a progressive message created tons of earned media and helped unify two generations to one cause: climate protection.
Credits
- Creative Director
- Alexander Winsauer
- Art Director
- Thomas Ryndziak
- Copywriter
- Rudi Nemeczek
- Film Director
- Markus Gasser
- Production Company
- Kaiserschnitt-Film