Winners

Minus 33%

Slovenia

Nomination

Promotions & New Media

Promotions

Nomination

Integration & Innovation

Integrated Campaigns

G

Member Club Gold Award

Promotions & New Media

Promotions

G

Member Club Gold Award

Integration & Innovation

Integrated Campaigns

Client
Eta Kamnik
Agency
BPCS

Our grandmothers taught us not to play with our food. It seems we didn’t listen. It’s estimated that we discard up to one third of all food produce, while one in eight people suffers from malnutrition. If these statistics aren’t explicit enough, Natureta, a reputable food company, cooked up something a little different. On World Food Day, this limited series of promotional products was created. With 33% less content. For the same price.

Credits

Creative Director
Miha Bevc
Art Director
Gregor Čeferin
Production Company
Idejalisti
Client Service Director
Milan Slana
Account Director
Arin Čebokli
Account Assistant
Anja Čelik