When besieged by counterfeiters, savvy businesses get creative. Presenting the world's first Sock-Motion™ (at least that we are aware of, imagine if this was a counterfeited idea) animation with 99 unique socks that doubles as a contest for fans. Surprisingly, it might have attracted more counterfeiters with all its reach, but fans stood strong, boosting sales by 167% and website traffic by 248%. Crisis averted, for now.