Only 7% of Estonians exercise enough. Our goal is to find people who seem to have a good reason for not exercising, but who are considerably more active than the average person. One of the role models of the exercise campaign is Matz Topkin – a swimmer born without arms and with just one healthy leg. The goal of the photo was to give an overview of Matz’s visually disturbing disability and make people think whether their reasons for not exercising really are valid.