Russia
Nomination
Promotions & New Media
Ambient Media
- Client
- Dislife
- Agency
- Young & Rubicam Russia
More than 30% of non-disabled drivers in Russia ignore signs for parking spaces reserved for people with disabilities. Dislife turned normal parking signs into hologram projections of real disabled people, in underground parking shopping malls and business centres in Moscow. Whenever a non-disabled driver tried to take a disabled person’s parking space, the hologram was projected as a discouragement.
Credits
- Art Director
- Artem Goncharov
- Copywriter
- Nikita Bocharov
- Designer
- Polina Krasnova
- Production Company
- Adservice /Rodnya
- Head of Client Service Department
- Daria Trubetskaya
- Client Service Director
- Andrey Pavlov