Winners

More Than A Sign

Nomination

Promotions & New Media

Ambient Media

Client
Dislife

More than 30% of non-disabled drivers in Russia ignore signs for parking spaces reserved for people with disabilities. Dislife turned normal parking signs into hologram projections of real disabled people, in underground parking shopping malls and business centres in Moscow. Whenever a non-disabled driver tried to take a disabled person’s parking space, the hologram was projected as a discouragement.

Credits

Art Director
Artem Goncharov
Copywriter
Nikita Bocharov
Production Company
Adservice /Rodnya
Head of Client Service Department
Daria Trubetskaya
Client Service Director
Andrey Pavlov