The INTOUCH insurance company decided to demonstrate the horrible consequences of speeding. The agency uploaded a video to YouTube entitled ‘most terrible fatal car crash ever! It showed a car following another for 10 minutes at the legal speed limit, but when a user reached for the timeline to find the crash, in thumbnails they saw alternative footage: the car veering into the oncoming lane, followed by a head-on collision with a truck. Then a message appeared saying, don’t rush!