Portugal
Nomination
Graphic Design
Graphic Communication
Nomination
Integration & Innovation
Integrated Campaigns
G
Member Club Gold Award
Graphic Design
Graphic Communication
- Client
- MUSA
- Agency
- comOn
To draw attention to a world free of prejudice, this project brought together Musa brewery and Queer Lisboa to create the Festival’s official beer. This beer is unique: its label disappears by wiping it off with just a finger. Various printing techniques were combined by placing the bottle on top of the typography and then photographing the composition to create a more artisanal effect in keeping the spirit of the brand and the campaign.
Credits
- Art Director
- André Martins
- Designer
- Ruben Mangorrinha
- Film Director
- Hugo Lage
- Graphics
- António Franca
- Illustrator
- André Martins
- Agency Producer
- Filipe Brito
- Photographer
- Ivo Cordeiro
- Chief Strategy Officer
- Lluís Serra Pla
- Creative Strategist
- Ricardo Fonseca