Winners

Musa - No Labels ”tolerância”

Portugal

Nomination

Graphic Design

Graphic Communication

Nomination

Integration & Innovation

Integrated Campaigns

G

Member Club Gold Award

Graphic Design

Graphic Communication

Client
MUSA
Agency
comOn

To draw attention to a world free of prejudice, this project brought together Musa brewery and Queer Lisboa to create the Festival’s official beer. This beer is unique: its label disappears by wiping it off with just a finger. Various printing techniques were combined by placing the bottle on top of the typography and then photographing the composition to create a more artisanal effect in keeping the spirit of the brand and the campaign.

Credits

Art Director
André Martins
Film Director
Hugo Lage
Illustrator
André Martins
Agency Producer
Filipe Brito
Photographer
Ivo Cordeiro
Chief Strategy Officer
Lluís Serra Pla
Creative Strategist
Ricardo Fonseca