Winners

Museum of Technology – Work and Production in the Process of Change

Nomination

Print & Outdoor

Digital Screens

G

Member Club Gold Award

Print & Outdoor

Digital Screens

Client
Museum of Technology Vienna

The special exhibition of the Museum of Technology Vienna examines the future of work and production and the effects of technological progress on society. The change of our working environment and shift in values is shown through opposite word pairs with different weightings. Animated citylights and infoscreens illustrated the ever-changing future. The opposite word pairs were constantly changing their sizes in an endless loop.

Credits

Copywriter
Leopold Krezcy
Programmer
Media Com
Group M
Account Director
Markus Mazuran
Account Manager
Philipp Dohnal
Head of Marketing
Hermann Tragner
Advertising Manager
Barbara Pandey