Silver Award
Integrated & Innovation
Best Use of Data
Shortlist
Interactive & Mobile
Social Media Campaigns
- Client
- Foundation myclimate
We developed an intelligent bot to confront influencers and celebrities with their travel behavior. The myclimate Carbon Tracker scans air travel based on instagram location markers. From the identified routes it generates social media comments and the first influencer CO2 ranking. So it confronts the influencers directly with their CO2 emissions and also makes their followers aware of the dirty side of traveling.