Winners

myclimate Carbon Tracker

Silver Award

Integrated & Innovation

Best Use of Data

Shortlist

Interactive & Mobile

Social Media Campaigns

We developed an intelligent bot to confront influencers and celebrities with their travel behavior. The myclimate Carbon Tracker scans air travel based on instagram location markers. From the identified routes it generates social media comments and the first influencer CO2 ranking. So it confronts the influencers directly with their CO2 emissions and also makes their followers aware of the dirty side of traveling.

Credits

Creative Director
Arne Stach
Nicolas Linde