The typefaces are inspiring glimpses from Iceland’s cultural heritage: Fuþark runes, Fraktur or calligraphic manuscript lettering, the ornamental Höfðaletur (Head letters), and sans serif typography, used from the 19th century to the modern-day. The typographical system works almost as an educational puzzle, inspiring participation and sparking curiosity about Icelandic culture. The single object images make every object relevant and enigmatic.