Italy
G
Member Club Gold Award
Film & Radio
Radio Commercials
- Client
- MINI Italia
- Agency
- M&C Saatchi Milan
To launch the New MINI Cooper, we created a radio commercial that it's made only of neologisms: this MINI is so new that there are no existing words to describe it, so we invented them.
Credits
- Copywriter
- Matteo Grandese
- Production Company
- Eccetera srl
- Sound Designer
- Mauro Fazzini
- Director
- José Bagnarelli
- Producer
- Sabina Feneri