Orka’s logo, inspired by Icelandic heritage lettering, blends traditional craftsmanship with modern fluidity. It’s an ambigram designed to be readable from any angle—whether it’s upside down or inside out– symbolizing the brand’s flexibility. The design reflects Orka’s shift from a macho energy drink to a creative platform, showing that no matter how you look at it, Orka is all about embracing new perspectives and moving at the speed of culture.