In January 2024, as blizzard Juan swept across Spain, we turned the storm into an opportunity to promote Netflix’s series on Griselda Blanco, the “godmother” of Miami’s drug empire. We branded a snowplow to clear the "snow"—just as Griselda cleared her path. Timed with the storm, the campaign not only spread our message nationwide but also helped isolated villages, earning media attention and transforming promotion into real impact.