To turn the hype around NFTs into help and protect something that is equally unique, WWF launched Non-Fungible Animals. A collection of 10 unique digital artworks designed to help the fight to save 10 endangered species. All NFAs were limited to the exact number of animals left in the world. Non-Fungible Animals established a new fundraising system, turning limited artworks into unlimited donations – and changed the conversation about NFTs highlighting an important topic