NSFA is a venture between Estonia, Latvia and Finland with the aim to promote themselves internationally as one filmmaking region. To succeed amidst fierce competition, a stand-out identity was needed, illustrating NSFA being the enabler, not the star – set for whatever vision. This idea was then given its simplest possible visual form, engaging industry insiders in a disruptive and direct way. Relying on visual and verbal alike, the latter bordering silly at times.