Winners

Nuggets of Love

Bronze Award

Brand Experience

Promotions

Bronze Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

Client
McDonald's

The Chicken McNuggets Theorem is the official name of a math phenomeon taught at universities worldwide. It says that you cannot order any number of nuggets you want from a set of fixed numbers. This means that guests are sometimes not able to share their nuggets evenly. Our solution for all the people who love sharing nuggets: The Chicken McNuggets of love – the first ever single Nugget that enabled guests to order every number of nuggets they need precisely.

Credits

Art Director
Mark Levay
Creative Director
Reto Clement