Switzerland
Bronze Award
Brand Experience
Promotions
Bronze Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
- Client
- McDonald's
The Chicken McNuggets Theorem is the official name of a math phenomeon taught at universities worldwide. It says that you cannot order any number of nuggets you want from a set of fixed numbers. This means that guests are sometimes not able to share their nuggets evenly. Our solution for all the people who love sharing nuggets: The Chicken McNuggets of love – the first ever single Nugget that enabled guests to order every number of nuggets they need precisely.
Credits
- Art Director
- Mark Levay
- Creative Director
- Reto Clement