Germany
Silver Award
Design & Craft
Packaging
- Client
- mymuesli GmbH
- Agency
- Leo Burnett Germany
The task was to design a bottle that would convey the idea of 100% freshly squeezed orange juice– with no words or ads. The design simply links the pressing and squeezing action of a citrus press to the overlooked second-nature gesture of opening a bottle. "OH! Saft bottles“ features a crate of 12 bottles with vibrant, textured tops that make the containers look like fruit in a box.
Credits
- Art Director
- Agnieszka Gast
- Designer
- Stefan Nauert
- Account Director
- Lennart Wittgen