Winners

Opel Blind Spot Alert

Austria

Nomination

Print & Outdoor

Magazine & Trade Advertising

Client
Opel Austria GmbH
Agency
WIEN NORD

In busy traffic, there is a higher risk to overlook essential things with our eyes constantly fixed on the road ahead. A lot of hazards, however, come from out of our line of sight. The Blind Spot Alert in the new Opel Zafira ensures that nothing relevant is happening outside the driver’s field of vision. In a series of print ads, three wildlife photographers - unaware of the presence of their desired subjects - illustrate the feature’s benefit in a tongue-in-cheek manner.