Dodo Pizza is where technology meets pizza delivery. This digital-first pizza company is one of Russia’s fastest-growing food franchises. To extend the franchise abroad, the AI pizza was created based on an analysis of 300,000 recipes and scientific papers on food to find the perfect combination of ingredients. The recipe was shared with the world and got 400M impressions. Seventy franchises were bought following the campaign, which has no budget, and, requests keep growing.