Portugal
Nomination
Promotions & New Media
New Use of Media
G
Member Club Gold Award
Film & Radio
Any Other
- Client
- Optivisão
- Agency
- Leo Burnett Lisboa
Knowing that 61% of the Portuguese population struggles with vision problems, Optivisão, Portugal’s biggest national optical store, launched an awareness campaign. On Sunday night, during two of that country’s most watched TV shows, ‘Got Talent’ and ‘Just Duet’, Optivisão deliberately blurred the TV hosts, making viewers experience how people with advanced sight problems see the world.
Credits
- Art Director
- Guilherme Nunes
- Copywriter
- Jaime Nascimento
- Production Company
- FremantleMedia
- General Manager
- Tiago Strecht
- Account Executive
- Frederico Bento
- Head of Strategy
- Patrícia Araújo
- Media Account Supervisor
- Patrícia Abreu
- Film Editor
- Inês Correia