Winners

Optivisão - See Before You Don't

Nomination

Promotions & New Media

New Use of Media

G

Member Club Gold Award

Film & Radio

Any Other

Client
Optivisão

Knowing that 61% of the Portuguese population struggles with vision problems, Optivisão, Portugal’s biggest national optical store, launched an awareness campaign. On Sunday night, during two of that country’s most watched TV shows, ‘Got Talent’ and ‘Just Duet’, Optivisão deliberately blurred the TV hosts, making viewers experience how people with advanced sight problems see the world.

Credits

Art Director
Guilherme Nunes
Production Company
FremantleMedia
General Manager
Tiago Strecht
Account Executive
Frederico Bento
Head of Strategy
Patrícia Araújo
Media Account Supervisor
Patrícia Abreu
Film Editor
Inês Correia