Gold Award
Brand Experience
Promotions
Gold Award
Interactive & Mobile
Interactive Campaigns
Silver Award
Brand Experience
New Use of Media
Silver Award
Brand Experience
PR / Events
Bronze Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Bronze Award
Integrated & Innovation
Branded Content
- Client
- Mondelēz Europe
In 2023, OREO and Xbox brought the nostalgia around cheat codes back inviting consumers to create combinations with cookies. For the first time in Europe, OREO has launched 6 different embossments, inspired by the Xbox controller buttons, giving the cookies an innovative role and creating a gaming experience. Consumers were able to create cheat codes with the OREO Xbox Special Edition and unlock exclusive in-game content within some Xbox top-played games.