United Kingdom
Gold Award
Film & Radio
TV/Cinema Commercials
- Client
- Channel 4
- Agency
- 4Creative
The film was the follow up to Channel 4’s acclaimed London 2012 Paralympics campaign. Using ‘Yes I Can’, a track that exuded confidence and conveyed the commitment and determination of every Paralympic athlete, an ambitious re-recording was undertaken. A band of para-musicians was assembled and Guy Farley was enrolled to re-arrange the new version. The inspiring performers in the film are the only musicians involved, and the trailer has now had over 8 million views on YouTube.
Credits
- Designer
- Andy Kelly
- Director of Photography
- Daniel Landin
- Film Director
- Dougal Wilson
- Agency Producer
- Louise Oliver
- Production Company
- Blink Productions
- Sound Designer
- Anthony Moore
- Music Superviser
- Ed Bailie