Ukraine
Silver Award
Print & Outdoor
Special Outdoor
- Client
- Patrol Police
- Agency
- Angry Agency
Since early 2020, Ukrainian traffic police have issued around 40 thousand parking tickets. Regular official statements and typical outdoor campaigns had little effect on the situation – drivers continue parking not where they are allowed but where they want. So, this time a non-standard outdoor channel was used to address the problem with irony. The 100 most "popular" illegal parking places were selected on the central roads.
Credits
- Creative Director
- Serhii Malyk
- Art Director
- Inna Alimova
- Copywriter
- Grigoriy Nesmashnyi
- Director of Creative Services
- Inna Polshyna